The Ultimate Marketing Blog

In this marketing Blog you will discover some amazing marketing techniques. Believe me...there are some incredible ideas in these articles and the great thing is...this page changes all the time! So visit this page often...bookmark it...these marketing experts reveal tips, tricks and resources that will change your life if you make the effort to apply them to Your business.

MarketingXcellence

• CHECKLIST APPROACH TO CREATING A MARKETING PLAN
  By Henry DeVries Developing a plan to market and promote your business takes time, effort, and a dedication that most new entrepreneurs, or busy established businesses think they don?t have. But without a map to guide you to your ultimate destination, treacherous roadblocks and time-consuming detours can keep you from reaching your goals. Try not to look at planning as an obligatory to do, but as
• List Your Local Business for Free on Google and Yahoo
  By Fred Waters As a local business owner you wear many hats and you have countless responsibilities. Consequently you?re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.Once in awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not
• Marketing With Postcards: Got Stopping Power?
  Picture this...Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It?s cold out, so he hustles. He reaches inside, pulls out the day?s deliveries, and then hurries inside the house.After greeting his family, he begins to sort through the mail. Tom?s a busy guy and doesn?t like clutter, so he doesn?t need much of a reason to throw mail in the trash. In fact,
• The Unwritten Rules of Referral Marketing
  -------------------------------------------------------------------------------- The Unwritten Rules of ReferralHow to use other people's contacts, clients, and clout to generate a flood of new businessBy John JantschNobody likes to cold call. Okay, very few people that I know like to cold call looking for clients. For those of you that fit that description, I have some good news. Stop it. Don?t
• Starting a Home Business - How to Write a Business Plan that Guides Your Success!
  ==============================Business Plans...Business Plans...Ho-Hum...(yawn)...But this is just a home business?Thats right-Just a home business! But you still want to suceed...Right? Do yourself a favor and start right to finish right- Take Ms. Ames advice..she knows what she's talking about.==============================Article By Tammy AmesWriting a business plan isn't optional just because
• 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
  By Susan CarterIncrease your profit potential by identifying ? and avoiding ? these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the
• Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features
  By Alan Sharpe Your customer wants a cleaner kitchen, not a kitchen cleaner.Your customers are interested in benefits, not features. So sell benefits in your sales letters.The difference between a feature and a benefit comes down to this: A feature is what something does. A benefit is what something does for you.Everything you have to say in your direct marketing sales letters boils down to
• Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
  By Kevin P. Dervin Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of
• 2 Little Words That Work Marketing Magic
  "This might seem basic but it's surprisingly effective. If however you don't really mean it- it won't work at all"Article By Neil SagebielIn his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.Carnegie said there is only
• Down To The Wire
  By Henry DeVriesWhen you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.The best publicity draws on one of a handful of tried-and-true themes. Newsworthy stories have something that hits you as a reader and makes you more interested
• If You Have A BURNING Desire To Succeed
  If you are long time subscriber on my email list, or you have bought one or more of my products or services, it is (hopefully) because you appreciate and respect what I contribute in the way of meaningful and significant value to you.If that is indeed the case, I urge you to read on. I want to let you in on an important, valuable and time-critical piece of information I?ve recently become privy
• In God We Trust
  The devastation caused by hurricane K to our southland requires all of our attention and prayers. As hard as it may be to look past the horrendous gas prices and inflationary ripple effects that are sure to come please remember that there may be as many as thousands dead in the New Orleans area. Expect to hear a literal ton of propaganda by the left trying to hang this on President Bush as they
• Media Training 101 ? the Secrets of Writing a Good Press Release
  by Sandra Stammberger"Successful Press Releases should be a cornerstone of a successful marketing plan.Get up to speed with this tutorial by Ms. Stammberger then remember to visit her website."Does the thought of trying to get publicity for your business seem like something that you can?t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally
• IQ - Big, bold ideas
  Big, bold ideas for creating new products, services, and marketing strategies.'Your 'enriched business idea' development process is deceivingly simple. Our team was lead through a lively series of questions that continued to reveal layer after layer of ideas toward developing new products, services, and marketing strategies. We were amazed by the number of high quality, practical ideas the
• 6 Things I Know About Postcards That You Don?t
  "Pay attention to this article closely, Once you are confident that you have your business and marketing message positioned properly for your marketplace a postcard marketing campaign can be wildly successful in terms of return on investment. Properly done, this is one heck of a cost effective communication media. Definitely a great marketing technique to master"By Joy Gendusa In my plethora of
• A Business In One Sentence
  This is a useful excersize to quickly help you with the positioning of your business and marketing message in the marketplace. Before you spend big bucks advertising make sure your message and your business really speak to the target you are aiming for. Try this short excersize and make sure your business shoots a bullseye! A Business In One SentenceBy Catherine Franz Marketing expert and author,
• Case Study: Jim Warner
  "this story is real. The name Jim Warner is a pseudonym adopted to satisfy a confidentiality agreement. This testimonial demonstrates the power of a one time 2 hour consultation with Jay Abraham a legendary marketing consultant. I'm sure you can learn alot just by reading Mr.Warners' story" Case Study: Jim WarnerHOW I MADE OVER $1,000,000 AS THE DIRECT RESULT OFONE PERSONAL CONSULTATION WITH JAY
• Creative and Profitable Ways to Use Autoreponders
  An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.In the blink of an eye, your visitor exits your site, andyour
• Introduction to Autoresponders
  If you've reached the point of exhaustion trying to keep upwith answering the mountain of emails that threatens tobury you alive every single day, you're ready to learnabout autoresponders.The bad news is that people expect prompt replies to theiremail inquiries. However, unless you can figure out how towork continual twenty-four hour shifts, or hire enoughpeople to constantly monitor incoming
• If You Can?t Answer This Question Your Business is Doomed!
  By Stephanie WardEven casual conversations are opportunities to market your business.This is a practical technique to which you should give some thought.Remember marketing is "commubication in all it's forms." In this articleLearn to promote you business in ways your potential prospects willremember. How do you answer the seemingly easy question, ?What do you do?? Do you talk about YOU? Do you

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Small Business Marketing Blog from Duct Tape Marketing
Small business marketing blog

• The 1000 Referrals Have Been Made
  
• Does Anyone Know What Networking Really Means Anymore?
  
• Do Small Businesses Really Have a Brand?
  
• Chief StartUpOligist on Make a Referral Week
  
• 5 Ways to Amp Up the Personal in Your Brand
  
• 7 Ways to Have Character (and Show It) on LinkedIn
  
• Ivan Misner, Bob Burg and Bill Cates on Making Referrals
  
• Michael Port on Make a Referral Week
  

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Dan Janal's PR Leads

• Sales Lead Generation Tips: How to Build Your Own Hyper-Responsive Prospect List with Article Marketing
  
• Improve Your Productivity with Done-For-You-Services
  
• Don't get ripped off by article placement scams
  
• USA TODAY Quotes PR LEADS Client Penelope Trunk on Front Page!
  
• How can speakers and consultants brand themselves?
  
• Affiliate Marketing: How to Get Other People to Sell Your Stuff
  
• Isn't there a law that reporters have to check their facts and send your copie of articles?
  
• What do reporters look for in a great story?
  
• New search engine marketing tqactic
  
• Starbucks vs. McDonalds: Let the Branding Battles Begin!
  

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The Idea Department

• E is for Excitement
  
• D is for Difference
  
• C is for Create
  
• B is for Bold
  
• A is for Awareness
  
• The ABCs of Innovation
  
• Inspiring Infectious Innovation
  
• Radiating Creativity
  
• The Big Idea is DEAD.
  
• Beat The Big Guys By Being Small
  

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Customers Count

• How Should You Work With Customers?
  
• Memorial Day-Observed
  
• Summer Reading Rather Than Recession
  
• Customers Expect Kina'ole
  
• Customer Value at the Core of Your Business
  
• Having a Tough Year At the Office? Help is Here.
  
• Red Carpet Customer Service
  
• Bonus Day 2008 - Make It Count Big
  
• The Last Word
  
• Social Media. What Do You Call It?
  

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Selling to Big Companies

• Who are the top business speakers you need to know?
  
• Have You Read the Award-Winning Top Sales Articles of 2008?
  
• Could you help a fellow salesperson out?
  
• Complimentary Ebook: The One Piece of Advice You Can't Sell Without
  
• Part II: Is your sales team making the numbers?
  
• Is your sales team making the numbers? If not, check this out
  
• Hidden Gems: What I Found Hidden Deep In My E-Mial
  
• Should You Waste Time on LinkedIn or Not?
  
• Sales Idiots: Here's a survey to share your real thoughts with marketing idiots
  
• An Idiot in Sales Strikes Back!
  

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brand

• Different names, same outcome
  
• Three-initial nobodies
  
• A branding dilemma
  
• The Yellow Book...
  
• Is "Plus" a differentiator?
  
• Here's a thought: put the cart before the horse
  
• Brand for Capital
  
• Branding for referrals
  
• Niche for long-term growth
  
• Power in Numbers
  

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